There is a reason why publicity helps – a well attended event helps get the word out to
thousands of people about something amazing that happened in the
world of veganism! Mega phoning your message is important in getting
others to join you and make the movement popular.
are two types of crowds we aim to market ourselves to - One is the
internal community of activists within the country, which offers a
space for sharing ideas, ideologies,
networking, learning and inspiration The second is our local
external community, that we both reach out to and can gain active
participants from. The best way to reach out to the first group is a
strong digital presence, while the second group benefits from local
take a detailed look at each.
- Facebook Pages and
Using the support of existing popular groups is a great way to
get your word out to the right audience. The Living Free
group on Facebook(hyperlink) for
example, is great for internal marketing and generating fresh
ideas, while groups like Vegans
in India (Hyperlink) help get your message out
to many more people. Making your own group on facebook
to promote your activities works well if you have the consistent
time and energy to spend on it and is not advised for everyone.
- Whatsapp and Cross promotion: Starting a Whatsapp group on the other hand is an
extremely effective local strategy. This can be a great tool for
planning all upcoming activities, and it also provides a safe
space for volunteers to share their ideas. Being a part of and
cross promoting events, or sharing success stories on national
and local groups also gets your name in the correct spotlight.
- Videos and other
small 1 min videos of a success story, of anything interesting
you’ve done during outreach also helps create an impact in the
these activities will help you gain a strong foothold in the national
community, here are some ideas to promote yourself locally:-
- Exclusive Coverage in
Local Press: The local press is often looking for
interesting stories and events to cover – give them one by
inviting the press to cover one of your more organized
events. Being consistent in your branding and crisp in
your message helps get your brand noticed. Besides locals who
learn about you, this coverage can also be used for posts on
your digital forums.
- Advertising in the
There are many active listeners of the radio, especially during
prime time. Get one of them to talk to you about your
motivations behind your work –you could also give out
information for people to join your local group!
- Posters: If you’re looking for
volunteers, or simply want to announce a BIG event, posters at
the local hangouts are a great idea! This includes cafes, malls,
colleges and other frequented places .
- Host a local event: Host a local event in
your city and spread the word using all of the above mentioned
tips – this will definitely help market your local group well.